Time: The Non-Renewable Resource

If you’re a micropreneur, there’s no doubt that you’ve had your struggles with time management at some point or another. When you are your own worker, manager, and CEO, it can become somewhat overwhelming to create a schedule that is well-prioritized, efficient, and fits into your lifestyle.

Here are some of my favorite time management approaches that can help you get on top of your schedule and develop a healthy work-life balance, even if your to-do list is so long it’s actually touching the floor.

The most important thing to remember about your time is that it is a non-renewable resource.

Which makes it particularly precious. Until you truly learn how to value your time and energy for the precious resource that it is, you will always end up working on tasks that aren’t important or getting distracted by things that aren’t even your responsibility in the first place. A good place to start is to make a list of 5 things that you would like to do for your business, but you haven’t had time to. Compare that list with the top 5 most time consuming things you do on a given day. Do some things need to be switched? Remember that when you feel you don’t have time for something, it is not because the time doesn’t exist, but because you haven’t prioritized it.

The latest brain science can also give you a boost in terms of learning how to maximize your productivity. Research has shown that we work best when we have large chunks of time where we can devote ourselves fully to the task at hand. I know what you’re thinking--that’s nearly impossible when you’re running a small business. But you’d be amazed what can happen when you block off just two hours of focused time. The secret? Make sure you’re hunkered down in a corner of the house or office where no one can find you and turn your phone off! You’ll be amazed how quickly you can get your work done.

Ultimately, you probably can not totally avoid wasting time at some point or another in your business. But understanding the 80/20 rule can help you reduce distractions and prioritize what’s most important. The 80/20 rule is a rule of thumb about causes and effects in your business. In general, about 80% of the results you experience in your business are generated from just 20% of the actions you’re performing. Another way of thinking about is in general 80% of your clients come from just 20% of your marketing approaches. And 80% of your income comes from just 20% of your clients. If you can get focused on what is actually producing results in your company--and what isn’t, you can streamline your workweek and concentrate on what’s most important. (Catching up on your favorite Netflix show, of course!).