Obviously Awesome Positioning with April Dunford

April Dunford, author of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, talks to us about the essentials of good business positioning.

If you aren’t sure what positioning is, this is the episode for you. April helps businesses determine who they are and what they are doing for customers and explains it all in a very accessible way.

Connect with April:

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Annie LaCroixComment